who is Jo?

⚠️ big brain fart

Rebranding, Real Talk & a Bit of Bali Soul-Searching

So, picture this: I’m in Bali, sat cross-legged on a yoga mat with a notebook that’s already half full of doodles, paint splatters, and crumbs from whatever I was stress-snacking on. The task?

Figure out who the hell “Hello Sunshine” - and me - really are these days.

Turns out, it’s not as simple as picking a few colours and fonts (though don’t worry, there will be plenty of yellow). It turned into a proper deep dive into who I’ve been, who I want to be, and who I’m slowly becoming - boobs, belly, wine witch and all.

☀️ WHO JO WANTS TO BE

In my dream world, the “Jo” that runs Hello Sunshine lives in bright yellows and warm oranges. She radiates joy. She doodles cats and rude words. She paints, camps, laughs until her cheeks hurt, and runs into the sea just because it’s there.

She’s the kind of woman who’s powered by tea, cheese, and bravery. Who listens to music too loud, swears at her laptop, and then creates something that makes people smile.

She’s silly, cheeky, creative, and absolutely full of sunshine - the kind that’s bold and bright, but never blinding.

She’s got Buddy the campervan packed and ready. Paintbrush in one hand, kettlebell in the other. Dogs, cats, and adventure in tow. That’s the vibe.

🌧️ THE CURRENT MOOD (REAL TALK)

But Bali Jo and UK Jo… they’ve not always been on the same page. Right now, I’m somewhere between “glowing goddess” and “curled-up comfort-eater with a glass of wine and a side of guilt.”

Some days I feel strong. Some days I’m tearful, self-critical, and hiding from the world in a big jumper. I still have moments of self-hate, of not feeling “good enough,” of craving reassurance but pushing it away.

It’s messy. But it’s honest.

And honestly? I think we all have our “sunshine” and our “storm cloud” selves - mine just like to fight over who gets the front seat.

💪 THE REAL JO MOODBOARD

If you could lay my life out on a giant moodboard right now, it would be this wild mash-up:

• A kettlebell next to a half-eaten cheese toastie.

• A campervan parked by a loch, waiting for the next adventure.

• Cats sitting on sketchbooks (always).

• Paintbrushes, post-its, gym clothes, and tea mugs everywhere.

• Notes from Bali beside takeaway menus.

• A crumpled wedding photo tucked under a pile of creative chaos - still part of the story, but no longer the headline.

And through it all, a streak of yellow.

Because even on the messy days, sunshine finds a way in.

🔥 WHO JO IS BECOMING

Fuck me, that’s a BIG statement isn’t it and the honest answer is that I don’t know but I want this next chapter to be about reconnecting with the bright, bold, cheeky bits of me - the parts that make Hello Sunshine feel like… well, sunshine.

I want my business to look and feel like the woman I’m growing into:

• Strong, but soft.

• Brave, but still figuring it out.

• Creative, cheeky, full of heart.

• Powered by colour, cats, and cups of tea.

This rebrand isn’t just about logos or product photos — it’s about me stepping back into my own light.

👹 Roast vs 💥 Rebuttal

At one point in Bali, I wrote a brutal roast of myself (because who needs gentle reflection when you can verbally body-slam your own ego?).

Inner Critic: “You talk a big game but keep tripping over perfectionism.You’ve got Bali and Hyrox dreams but you’re over here colour-coding your to-do list instead of living it.”

Inner Truth: “Yeah, I wobble - but I still show up. I rebuild. I lift heavy things. I make people laugh. I create joy. I survive heartbreak and still believe in sunshine.”

Bottom line: I don’t quit. I pause, reset, and go again. Every. Single. Time.

💛 SO, WHY SHARE ALL THIS?

Because Hello Sunshine has always been about more than jewellery, portraits, or doodles. It’s about the happies - real happiness - the kind that comes with grit, humour, and imperfection.

If I want my little business to shine brighter, I have to let people see what’s behind the glow. The good, the bad, and the gobshite bits.

So, here’s me.

Messy. Creative. Swearing a bit too much. Still learning to be kind to myself.

And still chasing sunshine - one cuppa, doodle, and campervan adventure at a time.

PS:

If you ever feel like you’ve lost your spark - don’t panic.

You haven’t. It’s just taking a nap under a blanket somewhere.

You’ll find it again.

Promise.